GLOBAL URBAN MILLENNIAL SURVEY

What makes a city youthful? Drawing on the experience of launching the world’s first global cities ranking based from a youth perspective, we set out to dive deeper on what makes a youthful attitude. At the core of our Index are 20 categories or what we call “Urban Attributes” that youth feel are important to make a great city in which to live, work and play. But we believe that what makes a city youthful goes beyond simply infrastructure - it is also about the attitude of the city and the youth within it, perhaps all citizens. 

 

This report puts a definition to a youthful attitude and highlights the key perceptions of youth in their cities. We use the Urban Attributes to help define what’s important and how a city performs. We use the Urban Attitudes to define how Millennials perceive their mayors, governments, their cities overall and themselves. Together Attributes and Attitudes form a useful platform for urban leaders to build more youthful cities.

Report Available:

 

Top 10 Key Findings

 
  • A Youthful city has big benefits according to Millennials, especially economically and socially. ~50% of Millennial feel a youthful city is happier and has more jobs available.

 

  • Only 36% of Millennials believe they live in a youthful city so there is work to do. The good news is that the 36% who believe they live in a youthful city can be a real asset to urban leaders. Those Millennials are happy, healthy, want to contribute and want to stay in their cities.

 

  • Municipal Governments are not seen as youthful (only 16%) possibly because only 17% of Millennials feel municipal governments are listening to them a lot. Too bad, because 55% of youth want to participate in meeting about their city’s future.

 

  • Keeping Millennials in their current city will be challenging. 58% of Millennials say they will leave the city within the next 10 years, just as they become a core tax base, work force between 25-44 year olds.

 

  • Safety, Education and Health are most important to Millennials, likely aligning with the rest of the urban population. Fashion and Food and Nightlife are at the bottom of the list.

 

  • Cities perform well on some important Attributes like Education, but poorly in Environment, Employment and Affordability.

 

  • In terms of urgent priorities, Millennials want cities to focus on Affordability, Employment and Safety.

 

  • Urban Millennials consider themselves to be generally happy, healthy and entrepreneurial, but struggle to eclipse their parents financially. Youth believe they may not have the skills needed to succeed. 

YOUTHFULCITIES

CONTACT US:

  • Grey Facebook Icon
  • Grey Twitter Icon
  • Grey Instagram Icon

© 2018 Decode Inc.