Global Urban Millennial Survey 2016
What makes a city youthful? Drawing on the experience of launching the world’s first global cities ranking based off a youth perspective, we set out to dive deeper on what makes a youthful attitude. At the core of our Index are 20 categories or what we call “Urban Attributes” that youth feel are important to make a great city in which to live, work and play. But, we believe that what makes a city youthful goes beyond infrastructure—it is also about the attitude of the city and the youth within it, perhaps all citizens.
This report puts a definition to a youthful attitude and highlights the key perceptions of youth in their cities. We use the Urban Attributes to help define what’s important and how a city performs. We use the Urban Attitudes to define how Millennials perceive their mayors, governments, their cities overall and themselves. Together Attributes and Attitudes form a useful platform for urban leaders to build more youthful cities.